Adopted by the Outdoor industry as a standard size, a “poster” is a display face measuring approximately 12’ x 24’ in size. Advertisers can change their copy frequently to address changing market needs or just brand a message over a longer campaign.
Benefit: By far, the largest pool of inventory to choose from. Excellent flexibility with location and copy.
"I am very proud to share with you that our outdoor program is working very well. We have expanded our outdoor program significantly and have made it a permanent part of our media budget."
W.M.N.
Dealer, H&H Chevrolet, Pontiac & Cadillac
"We just concluded an evaluation of our billboard program and thought I would share with you our findings. Our results were pretty amazing..."
M.F.
Director, Community Relations, Lutheran Home Care & Hospice, Inc.
"While some types of advertising work better than others, I really feel that our billboard program delivers the most effective results."
J.B.
Franchise Owner, Subway